#Olympics @NBCOlympics #SocialTV done wrong- missing the opportunity to gain market share

via nbcolympics.com

What will our sector look like in 2015… How is the way we traditionally do things changing ad affecting user habits… how does that reflect in our business model!
Some executive saw it as an opportunity to increase their cable numbers rather than to Look at the bigger picture…
How ma of us are doing the same thing in adapting and adopting technology
Devices are personal… capture that info ad ou have the closest access to an individual
Why extend to these platforms ad miss the market opportunit!
How is this sector changing and leverage their investment to establish a strong footing in an emerging market! It's the subtle changes that old establishments are missing... It’s not just using the technology but how you do so that matters! It seemed so easy-
“View online listings for the 2012 London Olympic Games. Watch every sport live online. Exclusive coverage only on NBC The evenn integrated with Facebook...”
That is till you needed to enter your cable username and password!
NBCOlympics.com has exclusive rights in the US. So in planning their business model the question is were they doing so with a 1998 audience 0r a 2016 audience in mind!
Pure 1998 thinking…
It’s the same challenge we are facing and expect to face with local startups we are encountering and expect to encounter @ Tibiaetech.com
What will our sector look like in 2015… How is the way we traditionally do things changing ad affecting user habits… how does that reflect in our business model!
I’m at a wifi café.. So I asked and not one person in the café where we’re sitting has a cable provider- username and password, nor are they willing to invest in it! Even for the Olympics...
20-40 yr old they are the smart phone, laptop, ipad audience!
The question is how could @nBColmpic have used this opportunity to gain a market advantage!
B y the way are you watching live... did you know you could!
Http://tuberiam.tibiaetech.com
London • http://www.nbcolympics.com/