What Problem can you solve with technology!

Hardware is tech also... GTar teaches people to play guitar!

StyleSaint replacing Mom's "FashionBooks" but not The Custom Service

 

I like this yet I have to admit I'm a little disappointed- In my mom's dress shop they were called "fashion Books' and women would carefully organize their tear sheets By  color, occassion, cut... and these were guarded Items were used to help define new looks (ok, sometimes even exact  replicas!) 

First up there are other stylebook options currently online... though I'm  not  sure many  allow you to embed them! 

Secondly  as a trend recognition platform... this is brilliant!  Almost every woman I know keeps tear- sheets of clothing she likes! Yet for many this would be a huge improvement in organization! Plus I can see it makes it easier to send your "dressmaker or designer to your Stylesaint book!

Yet again misssed a key problem.... that of "FIT" and availability!

women  tore because they  could not obtain.

Across all sizes ages races! Women collect tear sheets beacause the item is not usually available in their size or pricepoint!  Custom is much more than having a say in what style is chosen.

The style data and trend reports alone should be a great source of income...

Now Lets address my pet  peeve Price point....

To produce at the  prices quoted usually means jobs taken abroad and poor quality in terms of fit. If not  construction! So I'll reserve judgement  till they produce the first  run! 

 The again...

The question  no one asked what of design infringement... where does "inspiration" end and "copy"  begin.

That said this is definitely one I may  even join!

Hey I  love tear sheets!

 

 

 

Fashion In Tech Is No Where near It's Tipping Point.

Fashion At Techcrunch...

coming  from teh  custom  boutique  sector teh consumer experience is totally  different! So too is the "Expereinces" customers expect! 

Revisting Email as a means of effective delivery- Please Sign up or Manage Your Secret Aliases and Superhero Identities!

First Up thanks for teh responses- communication is a two way street!

We are part of a collaborative Audience Development Program- so that  you only recieve one email on the topics you're interested in.  You are one person with a variety of interest! We understand that when complemented with teh streets Distributon  from www.Streetsofnewyork411.com  it's effective - It's leaner , greener email delivery and it  works!

But we still have  a lot  to  do ...

We need your input  in making the  list  more effective

First the why:- We alll often speak about community building and supporting  businesses. However getting  the information to the potential consumer- you is just one way to ensure we keep local businesses alive. segmenting the list helps us identify  what  you are interested in.

Email still is the most effective means of getting  the message to the consumer,  and after a year overhauling our email  list  we're proud to say we have a relatively  clean list that is showing some great numbers.

That is save for your secret aliases and superhero Identities!

Let me explain  - last year we painstakingly removed any double occurrences of emails! We deleted unsubscribes and  request  for removal!  so now we have almost zero unsubscribes  and  reports of spam on a 11000 plus list!

We added double opt in

and now we're segmenting our list.

the goal send you only the types of info  you want!

 

We are a Collaborative Audience Development platform  in that we manage the list  for several  companies! So that you do not get more than  one of the same  email!

• Use one valid email 
• Simply uncheck the types of emails you  do not want! 
• You will need to  confirm your subscription
• Use the  unsubscribe link at the bottom of emails to opt out !
• finally please share.

... Bonnie Sandy 

        media strategist streetsofnewyork411.com

      www.bkfff.com

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Happy Mother's Day from Quinn Lemley, The producers & cast of Burlesque to Broadway

So you missed the Mother's Day Special  ... we told you,  but check out his post  you might like what you  see! See you  Friday May 18th  or Sat Sat may 19th  at  8pm! 

The song  in this video is available in a special version FREE! All we ask  you  to  do is to share with a post  on  twitter  or tweet ... This show is worth Seeing! and we even  have specials to  sweeten the deal  just in time for Mother's Day! so click the button and we'll see you next weekend!

click to post or tweet

50% Off Tickets with  code

Burlesque to Broadway stars Quinn Lemley with Natalie Loftin Bell and Stacey Harris, live with a 10-piece band!  The musical celebrates the history, costume, comedy and the women who took Burlesque to Broadway and gained their independence. It will light up the Millennium Theater in Brooklyn for two nights only – May 18th and 19th at 8:00pm  .  This puts these regularly priced tickets $35-$75 to $17.50-$37.50 when you buy two or more tickets. Buy Tickets Now  Enter code-  MYUNION at checkout- See details here TERMS AND CONDITIONS APPLY

Dinner For Two at $49.00

Add dinner and make it an evening! Gather the Family, the Girls or the office and head to Brooklyn! Millennium Theater is at  1029 Brighton Beach Avenue, Brooklyn, NY 11235  Producers have arranged a special Prix Fixe Meal  @ 1001 Nights Restaurant  You Must RSVP Here  This is an $80.00 Value

Tweet or Post To Download Free MP3

Tweet to download and experience this very special acoustic version of "Don't Rain On My Parade," performed by Quinn Lemley star of Burlesque to Broadway with Charles Lindberg on piano. This is a special piano version for our friends and followers! Suggested sample tweet  "Tweet To Download "Don’t Rain" @QuinnLemley #BurlesquetoBroadway @internetweekny #iwny @streets411" Get it free! Pay with a Tweet by tweeting first and then clicking on this link to download- Get it for free! Pay with a Tweet To Download- SHARE OUR TWEET OR POST TO FACEBOOK TO SHARE To learn why Variety says, "Quinn Lemley delivers the goods!" The Village Voice raves,"Crystalline intonation!" and Naples Daily News declares “Quinn Lemley nails it hard!” Check out Details

       

click to post or tweet

 

click to post or tweet

 

 

Mother's Day 70% Special ends at Midnight tonight to see The Musical #BurlesquetoBroadway @quinnLemley @internetweekny

70% Off Tickets before 11.45pm May 11th

Burlesque to Broadway stars Quinn Lemley with Natalie Loftin Bell and Stacey Harris, live with a 10-piece band!  The musical celebrates the history, costume, comedy and the women who took Burlesque to Broadway and gained their independence. It will light up the Millennium Theater in Brooklyn for two nights only – May 18th and 19th at 8:00pm  .  This puts these regularly priced tickets $35-$75 to $10.50-$22.50 when you buy two or more tickets. Buy Tickets Now  TERMS AND CONDITIONS APPLY  Enter code BTOB2MOM at checkout- See details here www.burlesquetobroadway.com

JSat May 12 join Brooklyn Artist and Creatives tomorrow and Shop the Artisan Market for unique items

 Saturday May 12

from 10am - 6pm for

Arts and Culture Fest

 with DJ Duwani spinning house music and the band Red Stefan: A band inspired by life, its people and some of her stories.

Shop the Artisan Market for unique items. They are In the are in the Heart of Brooklyn by Prospect Park.

where: Parkside and Ocean Avenue, Brooklyn

time: 10am - 6pm

cost: FREE

Visit them at

www.artsculturefest.com

Don't Cry on My Parade @internetweekny Download the MP3, see the clip and attend teh show Live at 70% 0ff

The song  in this video is available in a special version FREE! All we ask  you  to  do is to share with a post  on  twitter  or tweet ... This show is worth Seeing! and we even  have specials to  sweeten the deal  just in time for Mother's Day! so click the button and weel see you next weekend!

click to post or tweet

70% Off Tickets before 11.45pm May 11th

Burlesque to Broadway stars Quinn Lemley with Natalie Loftin Bell and Stacey Harris, live with a 10-piece band!  The musical celebrates the history, costume, comedy and the women who took Burlesque to Broadway and gained their independence. It will light up the Millennium Theater in Brooklyn for two nights only – May 18th and 19th at 8:00pm  .  This puts these regularly priced tickets $35-$75 to $10.50-$22.50 when you buy two or more tickets. Buy Tickets Now  TERMS AND CONDITIONS APPLY  Enter code BTOB2MOM at checkout- See details here

Dinner For Two at $49.00

Add dinner and make it an evening! Gather the Family, the Girls or the office and head to Brooklyn! Millennium Theater is at  1029 Brighton Beach Avenue, Brooklyn, NY 11235  Producers have arranged a special Prix Fixe Meal  @ 1001 Nights Restaurant  You Must RSVP Here  This is an $80.00 Value

Tweet or Post To Download Free MP3

Tweet to download and experience this very special acoustic version of "Don't Rain On My Parade," performed by Quinn Lemley star of Burlesque to Broadway with Charles Lindberg on piano. This is a special piano version for our friends and followers! Suggested sample tweet  "Tweet To Download "Don’t Rain" @QuinnLemley #BurlesquetoBroadway @internetweekny #iwny @streets411" Get it free! Pay with a Tweet by tweeting first and then clicking on this link to download- Get it for free! Pay with a Tweet To Download- SHARE OUR TWEET OR POST TO FACEBOOK TO SHARE To learn why Variety says, "Quinn Lemley delivers the goods!" The Village Voice raves,"Crystalline intonation!" and Naples Daily News declares “Quinn Lemley nails it hard!” Check out Details

       

Bkstyle! News- Decadent Industries Launches

Finally  some news from a brooklyn designer! thanks guys SHOP NOW - www.DecadentIndustries.com NEW YORK, NY May 10, 2012 - Decadent Industries launches new online boutique and introduces it's Spring/Summer 2012 Collection, "Kingston Avenue" Decadent Industries offers playful, vibrant and eclectic fashions and accessories for curvy women sizes 10-20. The company aims to carve its own lane in the burgeoning market of plus size fashion, by bridging the gap between mainstream and plus size offerings. “It’s not enough that stores create a separate section of uninspiring curvy fashions. Plus sized women want the same fashion choices available to their straight sized counterparts” remarks Decadent Industries founder, Nikki Buchanan. Decadent Industries debuted it’s Spring/Summer 2012 collection “Kingston Avenue” from its in-house brand, DECD, on Thursday April 12th at the Synchronicity Fine Arts Gallery located in New York, NY. Inspired by Buchanan’s experiences in her hometown of Brooklyn, NY and her Jamaican heritage,  “Kingston Avenue” embodies the changing cultural climate of fashion by using classic silhouettes and bold, eye-catching ethnic prints. “I’m constantly inspired by the attitude, culture and geographical elements of Jamaica and Brooklyn. I find that the pieces I’m creating are not only visually appealing to citizens of these locales but are being embraced on a global scale.” “Kingston Avenue” features a unique assortment of screen printed leggings, crop tops and bandeaus as well as high-waisted woven shorts and pants. In June a follow-up capsule collection, “All-White Affair”, will be released as the second part of “Kingston Avenue” and will feature monochromatic variations of the collections current pieces as well as new offerings. DECD clothing is available online at http://decadentindustries.com, and will also be carried by Eddy & Bri http://www.eddyandbri.comand Pop Up Plus http://www.popupplusonline.com   For press contacts and inquiries please contact Monet Taylor at press@decadentindustries.com.DECD is currently taking and filling wholesale orders for specialty boutiques. For more information on wholesale ordering please contact wholesale@decadentindustries.com   Decadent Industries is a lifestyle boutique founded in 2008 by designer and skincare enthusiast, Nikki Buchanan SHOP NOW - www.DecadentIndustries.com NEW YORK, NY May 10, 2012 - Decadent Industries launches new online boutique and introduces it's Spring/Summer 2012 Collection, "Kingston Avenue" Decadent Industries offers playful, vibrant and eclectic fashions and accessories for curvy women sizes 10-20. The company aims to carve its own lane in the burgeoning market of plus size fashion, by bridging the gap between mainstream and plus size offerings. “It’s not enough that stores create a separate section of uninspiring curvy fashions. Plus sized women want the same fashion choices available to their straight sized counterparts” remarks Decadent Industries founder, Nikki Buchanan. Decadent Industries debuted it’s Spring/Summer 2012 collection “Kingston Avenue” from its in-house brand, DECD, on Thursday April 12th at the Synchronicity Fine Arts Gallery located in New York, NY. Inspired by Buchanan’s experiences in her hometown of Brooklyn, NY and her Jamaican heritage,  “Kingston Avenue” embodies the changing cultural climate of fashion by using classic silhouettes and bold, eye-catching ethnic prints. “I’m constantly inspired by the attitude, culture and geographical elements of Jamaica and Brooklyn. I find that the pieces I’m creating are not only visually appealing to citizens of these locales but are being embraced on a global scale.” “Kingston Avenue” features a unique assortment of screen printed leggings, crop tops and bandeaus as well as high-waisted woven shorts and pants. In June a follow-up capsule collection, “All-White Affair”, will be released as the second part of “Kingston Avenue” and will feature monochromatic variations of the collections current pieces as well as new offerings. DECD clothing is available online at http://decadentindustries.com, and will also be carried by Eddy & Bri http://www.eddyandbri.com and Pop Up Plus http://www.popupplusonline.com   For press contacts and inquiries please contact Monet Taylor at press@decadentindustries.com.DECD is currently taking and filling wholesale orders for specialty boutiques. For more information on wholesale ordering please contact wholesale@decadentindustries.com   Decadent Industries is a lifestyle boutique founded in 2008 by designer and skincare enthusiast, Nikki Buchanan. As a plus sized woman of unique taste, Nikki started Decadent as a way to address the lack of fashion choices for curvy women.  Decadent Body was created as a way to incorporate decadence into the lives of the consumers through all-natural, hand crafted body treats and is set to launch on the site in late May. Twitter – http://twitter.com/xDECD Facebook – http://facebook.com/DecadentIndustries   Tumblr – http://decadentindustries.tumblr.com . As a plus sized woman of unique taste, Nikki started Decadent as a way to address the lack of fashion choices for curvy women.  Decadent Body was created as a way to incorporate decadence into the lives of the consumers through all-natural, hand crafted body treats and is set to launch on the site in late May. Twitter – http://twitter.com/xDECD Facebook – http://facebook.com/DecadentIndustries   Tumblr – http://decadentindustries.tumblr.com

Burlesque, Broadway, 70% off a musical and a Mp3 that you pay for with a Tweet or Post - I love technology

RED HOT MAMA MOTHER'S DAY SPECIAL

Watch the Burlesque To Broadway (tm) clips

 

Burlesque to Broadway is a 'theatrical musical spectacle', stars Quinn Lemley with Natalie Loftin Bell and Stacey Harris, Live with a 10 piece band. This gorgeous recording is just a taste of what you will experience Live at the Millennium Theatre, Brighton Beach, Brooklyn, NY, Friday and Saturday, May 18 & 19, 2012 at 8PM. Get your tickets today before Midnight May 11th and Pay $10.50 to $22.50 at Millennium Theater Online Ticketing venue!

 

 

Pay $10.50 to $22.50
when you BUY Ticket By midnight Friday 11th 2012 at
Millennium Theater Online Ticketing venue!
Tickets-  (Regularly  $35-75)
use code  70% off  code at  checkout

BTOB2MOM

at  checkout
at checkout by Friday Midnight 11th May 2012 for 70% discount to
More detail Burlesque to Broadway (tm) Brooklyn Shows

 

 

__________________________________

 RSVP for Dinner Special

and the free video will be sent to  you!

 

Online event registration for Register To Add Dinner To Burlesque To 70% special Burlesque Broadway Special! powered by Eventbrite

_________________________________________________________________________

Still Need to be convinced watch the Video & click link to Share & Download The Free MP3

Tweet or post  to Facebook to share

Get it for free! In exchange we just ask you to post a Tweet about it.

Pay with a Tweet To Download

__________________________________________

 EMAIL TO GET  VIDEO

 

We're using Technology to help "Mom and Pops" Businesses and local community organization get their word out! At Streets of New York 411 audience development through distribution is our focus and this time our media strategist adds a musical about burlesques to the IWNY lineup! Join us as we use technology to fill 2000 seats in a Brooklyn Theater and keep this show going!

 

An Honest review of an @Etsy artist- Quality Cost Profit for #occupy #fashion @InternetweekNY- Making IT-

 

Platform

Etsy

Designer:- an Independent  Brooklyn Designer's Etsy Store, I  have invited her to join the occupy Brooklyn program and be at our may 19th evnt @ ArtsCultureFest

I like the design concept ut It needs work! to improve the final product concept, cut cost and add value! An Item like this can sell and be an added value to a customers wardrobe! 

Design &  Styling options not fully explored- From experience this particular  style 9two layer gathered skirt) can be worn as a dress and skirt, but also the two layers gives added styling  optings

Merchandising- adding an optional scarf woul add "value and styling  option" and allow for "upsale" 

·         Construction – Unfortunately  This is poorly executed!  Check seams and drape of garment!

o   Cut – Not  consisten,  sure done on proper grain

o   Sewing Poor:-

Sales collateral…

·         Images- Average- details not clear

·         Designers should Press items Before shooting images

Description

·         Length two lengths offered but not stated

·         Size 6-12 - items should have width info

·         Fabrication made of  Cotton Llinen  and Satin (type not stated)  From (not sure where fabric is local or imported - a LEGAL requirement on delivery)

·         Care instructions- ?

Color swatches stated but not shown

 

 Pricing

Her price for the short version $49.00

Her price for the Long version $38.00 - I'm stll trying to figure that one!

 

	Short version	Long Version
Design	$2-	$2
Overheads	$ 5	$5
Satin	1 & 1/2yrd at $5.00 = $7.50	3+1/2yds @$5=   $17.50
Cotton	1yd @ $4.00               =$4.00	1 + 3/4 @$4=          $6.00
Labor	1 & ½ Hrs @ $15.00=$22.50	1&1/2 hrs @15     $22.50
Production cost	$41.00	$53.00

 

Profit direct to consumer (forgoing wholesale)multiply production by 2, (note this leaves no Wholesale option but again the Etsy Platform is direct to consumer.  

Suggested retail- Short $82.00 Her price for the short version $49.00

Suggested - Long $106.00 Her price for the Long version $38.00

 

Note I've not added marketing and shipping (which she offered free). 

Now even if she got the fabric on sale at $1.00  a yard, what happens when she goes to purchase to  fill an order and the sale is done! She has not paid herself if she were to need to hire a staff …  production in limited numbers can severely cut her cost! Buying fabric in larger amounts controls that cost!

Most  independent  designers do not  do either!

Now would you pay $82 or $106 for the quality shown…

 

We're helping designers create pproducts that sell- Fashion Accessories Home

•  
  • Participate www.bonniesandy.com/occupyfashion
  • Attend this and otehr shoppingevents http://vip.bkfff.com

 

Full time $8.00 an hour, 40hrs a week, 50 weeks a year, 2 weeks unpaid leave, no benefits and you pay for your supplies and marketing-

Trust me after two years Mickey Dee’s starts to look good!  It's what many Artist, Designers and "crafters" settle for. However if McDonalds asked "workers' to find supplies, design and fullfill demand at this point,  there would be a loud outcry!

Welcome to the world of the Independent designer- Even experience designers sometimes make me wonder- what the hell are you doing! By the way- some then take on a second career- Know any Real Estate agents… more time, more output to make ends meet”

In the last two weeks I had the fortune of  looking on as a  mature artist recommended Etsy to another artist as a professional advice.

I could Not help.. it I "Butt in" 

BS- Do YOU know designers on Etsy who are making money

Him - I know designers who are selling

BS- That is NOT what I asked… Do You Know designers on Etsy who are making Money … making a profit!

HIM- She’s an Artist stay at home mom do  any  bit helps…

Bs So how Much  does she "make"

him... "I Don't Know"... 

Bs..."and you're recommending it?"

Him.. So what would You  Do.."  

He’s a gentle soul and I almost felt sorry… almost  - he was giving a friend I cared about  advice, Without thinking  it through!  This ‘friend”  I knew valued his opinion  I  could keep quiet and see someone get into  deeper trouble or  I could put the issue on the table ! Yes he was giving advice  without  truly investigating as many are doing online!  Then again If designers would discuss their problems and concerns,  we'd be in a different position. I have not sold on Etsy. Teh quality of product  turned me off!  I  beleived the hype till designers started wispering, But it was watching designers at our live sales events that   brought a different understanding as to where the "holes were".

It's strategy-  

It's experience

It's understanding  why teh consumer is buying!

I've asked why are you posting your product images on Facebook;-  Are you actually getting sales- I asked several designers that over the last  couple years. the response always amazes me... now with "Occupy  Fashion"  I'm  seeing an exchange of questions from designers.

“Occupy Fashion" put’s the issues of earning an income on the table. One discussion we will have is Tools, Venues for Sales and Marketing!” So many  young designers are caught up in the “Sex in the City” “Project Runway”  Unreality and Glam. They have a dream and anything less crushes it! 

It’s tough telling someone that there is something drastically wrong with their concept or tsrategy… especially  when they  seem to be or are financially doing well. The question is are you achieving you  goals and objectives.

 It’s not just Etsy… Facebook Commerce, Senseoffashion, UStrendy, Facebook… they all have their value… but I’m not sure How honest or on target the “experts’ are! At least Etsy seems to be concerned fro their artist and crafters.

However there is little anyone can do, not even Etsy,  till those crafters admit they have a problem! so Where are designers really selling…. Why and how. It really has not changed… It takes a couple of times to build brand recognition and trust. You need to meet the consumer, hence pop up shops artisan markets and offline venues. 

Consistency is important in quality of product and availability!

If your Product needs to be fitted… you need to build in the logistics for fitting!

Indies need to forget Virtual Fitting solutions,  there is no other way.

So It’s NOT solely Etsy’s (or any of the other platforms) Fault… In Stores,  you  do not blame the racks and cash register when you’ve NOT make a sale! You may change or paint them, or throw them out … but you do not blame them!

First Let me explain how,  I evaluate Etsy…   

Etsy is a Platform to help artist and creatives sell handcrafted products… Etsy  offers itself as a

• ·         Tools
• ·         Venue
• ·         Marketing vehicle

So Let’s take a look at its success of each component

As a Tool…

They are the among, if not the  best…  by the way the Offer an API… but technology  does Not  sell it creates engines for sale! In a boutique or store my cash register and shelves, does not sell clothing they simply make my  job easier!

As a Venue…

·         There are trade venues and  consumer venues… It's hard to offer both on teh same platform!  After seven years exploring online I I thing there needs to be a separation of the two! Unfortunately Etsy seeks to attract both and is heavily skewed with makers- Trade.  

·         The Product does not fit the “Venue” or rather the  perception…  There is a misconception that handmade is cheaper … and the brand "Etsy" not counteracted that misconception. By the way most fashion and art are “handcrafted” in 3^rd world countries by the “poor”, often very skilled.. but "made by hand"… we simply value one set of hand above another..

·         If You want to make six figures Say $120, 000 a year working a 40 Hr  week  with two weeks off (2000 Hrs) You need to  be making $60 an Hour! If You want to  make six figures say $120, 000 a year  working a 40 Hr  week  with two weeks off (2000 Hrs) You need to  be making $60 an Hour! Of  course we do Not expect to value $60  for an artist or crafter’s time or Ideas…  and this is just a rough estimate we have not added in Overheads and marketing, taxes!  Now If you want to make a $120, 000 profit …  You see the problem. NY State sets the Poverty line at around $28, 000 That 14 dollars an hour as a Living wage!  A direct to  consumer venue Etsy  artist should be able to sell at a 100-120% markup and make a comfortable profit. However many do not correctly price their product! Often not counting all their cost! Including times for sales and marketing collateral creation and execution! A designer once confessed she made $16000  a year on Etsy which  works out  to be $8.00 an hour , full time, unpaid leave and no benefits AND-  you pay for your supplies and marketing out of your take home salary!

Marketing;- 

·         The  right  venue can  cut  or increase your marketing  dollars!  Many go to Etsy to be found But with over 200,000 (last figures I  could find) vendors it’s like finding a needle in a haystack!  So many  spend time in consumer acquisition! At an average of $40-80 per “visitor” wasted, because of course Etsy captures the lead Yes you have circles.. but by then I've wondered. (Facebook wont’t even allow you to  communicate or message your “Fans’ directly!)  Sure Etsy encourages “Teams” and give “advice” but in the end the Artist do the work!  So whether it’s $14 or $60 an hour it adds up.  Hence the “No Profit dilemma”

Finally it’s about a lot more… Product and priceing , positioning, personas, even sales technique and simply being able to fulfill orders…  then again remember it takes as much effort to sell one item as it  does a dozen.

So In the end understanding what you are doing is vital and experience is the greatest teacher ... hence "Occupy  Fashion"

Participate www.bonniesandy.com/occupyfashion

Shop first we work on build product and ensuring supplies but  then we want to  make sure designers sell register to shop at  Http://Vip.Bkfff.com  

Research-

Etsy annual income and no of artist crafter, 2011 - Google Search http://j.mp/IJ2x9o

• ·         http://www.wbez.org/story/venture-can-you-make-living-selling-handmade-crafts-online-91158
• ·         http://www.nytimes.com/2009/12/17/fashion/17etsy.html?_r=1&adxnnl=1&pagewanted=all&adxnnlx=1336064535-g3YjYFJWcRYUmQSRfRQKiQ
• ·         http://www.inc.com/magazine/20110401/can-rob-kalin-scale-etsy.html